Details Condition: BRAND NEW Format: Paperback ISBN: 9781783528783 Publisher: Unbound Age Range: Adult / Professional Reader Overview Build Your Sales Tribe: Sales in the Information Age is a sharp, practical guide for anyone leading or building a modern sales function. Written by seasoned commercial leader Steve Schrier, it tackles the seismic shift reshaping sales today: smaller markets, bigger data, instant communication and empowered buyers. Rather than offering generic tips, Schrier lays out a repeatable, value-driven commercial approach designed to help ambitious founders and sales leaders scale with confidence in a world where old-style generalist selling no longer cuts it. About the Book Steve Schrier argues that no business can scale sustainably without a solid, repeatable commercial approach. Build Your Sales Tribe is built around this core idea, walking readers through why traditional "generalist" salespeople — the kind long relied on by business-to-consumer (B2C) and simpler business-to-business (B2B) organisations — are increasingly redundant in the Information Age. As buyers become more informed, more connected and more empowered, businesses need a fundamentally different approach: one that creates genuine value for both buyer and seller, not just a transaction. Drawing on more than twenty-five years of multinational commercial experience across the technology sector — including senior roles spanning the UK and San Francisco's Bay Area — Schrier distills hard-won lessons from multiple start-up-to-exit journeys into a practical playbook. The book covers how to structure a sales function for complex, high-value sales, how to use data and metrics without losing sight of relationships, and how to build and lead a "sales tribe" capable of adapting as markets and buyer behaviour evolve. It's a book for founders, sales leaders and operators who want a commercial engine built for today's information-rich, digitally empowered marketplace rather than yesterday's playbook. Written by a commercial leader with 25+ years of multinational sales experience Practical framework for scaling complex B2B and B2B sales operations Addresses how data, technology and empowered buyers are reshaping sales roles Ideal for founders, sales leaders and business owners preparing to scale Real-world insight from multiple start-up-to-exit commercial journeys Brand new paperback copy, perfect for gifting or building a business library About the Author Steve Schrier has spent more than twenty-five years in multinational commercial roles within the technology sector, working across the UK and San Francisco's Bay Area. He has guided businesses through multiple start-up-to-exit journeys, focusing on high-growth strategies built on proven commercial engagement techniques. Build Your Sales Tribe distills this extensive real-world experience into an accessible, actionable guide, reflecting Schrier's ongoing focus on helping organisations build sales functions fit for the modern, data-driven, buyer-empowered marketplace. Why You'll Love This Book Direct, experience-led and refreshingly practical, this is a sales book built for the realities of modern selling. If you're scaling a business or leading a sales team through change, Schrier's approach offers clarity, structure and genuinely actionable ideas. Please Note: Cover may vary slightly from image shown; this is the UK edition with the ISBN listed above.