Details Condition: New Format: Paperback ISBN: 9781781335215 Publisher: Rethink Press Overview Data Means Business is a practical, jargon-free guide for leaders who want to turn raw data into real commercial value. Written by data leadership experts Jason Foster and Barry Green, it sets out a proven framework for building a data-driven culture, generating momentum for change, and scaling with confidence. Ideal for CEOs, executives and managers, this brand new paperback edition helps organisations move from data confusion to data-powered growth, without the technical jargon that so often gets in the way. About the Book In a world where every organisation collects data but few know how to use it effectively, Data Means Business cuts through the noise with a clear, actionable roadmap. Across 274 pages, authors Jason Foster and Barry Green draw on decades of combined experience helping businesses unlock value from their data and, increasingly, from AI. Rather than getting lost in technical detail, the book focuses squarely on commercial outcomes: how to embed a pragmatic, data-guided culture; how to build the narrative and momentum needed to bring people along on the journey; and how to borrow startup-style growth playbooks and adapt them responsibly for established organisations. The authors explain how to educate and inspire teams about the transformative power of data, how to secure genuine buy-in from stakeholders, and how to measure the value being created so that data initiatives can be sustained long term. It is a book written for leaders who are ready to move beyond dashboards and reports, and instead treat data as a genuine strategic asset. Whether you are starting your data journey or accelerating an existing programme, this guide offers a structured, no-nonsense approach that remains accessible to non-technical readers while still being rich enough to challenge experienced practitioners. A proven framework for embedding a data-driven culture across any organisation Practical guidance on building momentum and stakeholder buy-in for data initiatives Startup-inspired growth strategies adapted for established businesses Clear methods for measuring and communicating the value created from data Jargon-free explanations suitable for non-technical leaders and teams Insights relevant to both data professionals and general business leaders About the Author Jason Foster is a business leader and entrepreneur who has helped thousands of people understand and activate their organisation's data to achieve real business value. Barry Green has worked as a chief data officer across multiple organisations and is a passionate advocate for innovative, commercially-focused data leadership. Together, Jason and Barry bring decades of combined hands-on experience helping companies of every size translate data and AI into measurable growth, drawing on real-world case studies and lessons learned from the front line of business transformation. Why You'll Love This Book Practical rather than theoretical, this guide gives busy leaders a genuine playbook for turning data into decisions and decisions into growth, backed by real commercial experience rather than abstract theory. Please Note: Cover may vary slightly from image shown; this is the current UK edition with UK ISBN 9781781335215.