Superfandom : How Our Obsessions Are Changing What We Buy And Who We Are Zoe Fraade-Blanar
Discover 'Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are,' by Zoe Fraade-Blanar and Aaron M. Glazer. This insightful paperback delves into the explosive growth of fandom and its profound impact on business and culture. Explore how fans are not just consumers but active creators who influence product development and brand experiences. Key Features: * Explores the sociology and psychology of fan culture. * Analyzes the transformative impact of fandom on business and marketing. * Features case studies of leading brands. * Offers practical guidance for navigating the age of fandom convergence. 'Superfandom' is an essential read for understanding the future of consumer engagement and brand loyalty in an increasingly interconnected world. It reveals how businesses can harness the power of their most passionate customers to drive innovation and growth. A must-have for marketers, entrepreneurs, and anyone interested in modern consumer behavior. Product Summary: Superfandom, Economy, English, Paperback, 336 pages, ISBN 9781781255339.
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Details:Superfandom : How Our Obsessions Are Changing What We Buy And Who We Are Zoe Fraade-Blanar
Discover 'Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are,' by Zoe Fraade-Blanar and Aaron M. Glazer. This insightful paperback delves into the explosive growth of fandom and its profound impact on business and culture. Explore how fans are not just consumers but active creators who influence product development and brand experiences. Key Features: * Explores the sociology and psychology of fan culture. * Analyzes the transformative impact of fandom on business and marketing. * Features case studies of leading brands. * Offers practical guidance for navigating the age of fandom convergence. 'Superfandom' is an essential read for understanding the future of consumer engagement and brand loyalty in an increasingly interconnected world. It reveals how businesses can harness the power of their most passionate customers to drive innovation and growth. A must-have for marketers, entrepreneurs, and anyone interested in modern consumer behavior. Product Summary: Superfandom, Economy, English, Paperback, 336 pages, ISBN 9781781255339.
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Product Description
Discover 'Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are,' by Zoe Fraade-Blanar and Aaron M. Glazer. This insightful paperback delves into the explosive growth of fandom and its profound impact on business and culture. Explore how fans are not just consumers but active creators who influence product development and brand experiences. Key Features: * Explores the sociology and psychology of fan culture. * Analyzes the transformative impact of fandom on business and marketing. * Features case studies of leading brands. * Offers practical guidance for navigating the age of fandom convergence. 'Superfandom' is an essential read for understanding the future of consumer engagement and brand loyalty in an increasingly interconnected world. It reveals how businesses can harness the power of their most passionate customers to drive innovation and growth. A must-have for marketers, entrepreneurs, and anyone interested in modern consumer behavior. Product Summary: Superfandom, Economy, English, Paperback, 336 pages, ISBN 9781781255339.
Product Specifications
General | |
|---|---|
Brand | Profile Books Ltd |
format | paperback |
Language | english |
type | textbook |
artist | not specified |
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