The Human Element: Overcoming the Resistance That Awaits New Ideas by David...
Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say \""yes.\"" This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the \""Fuel-based mindset.\"" The
The Human Element \u2013 Overcoming the Resistance That Awaits New Ideas
Overcoming the Resistance That Awaits New Ideas
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The Human Element: Overcoming the Resistance That Awaits New Ideas by David...
Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say \""yes.\"" This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the \""Fuel-based mindset.\"" The
The Human Element \u2013 Overcoming the Resistance That Awaits New Ideas
Overcoming the Resistance That Awaits New Ideas
Free UK delivery on this item.
This brand new item is available wi;
Price now:
From
£4.44
To
£20.13
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Product Description
Wall Street Journal bestsellerWatch your most innovative ideas take flight by overcoming the forces that resist change The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, activists, or anyone else in the business of creating change, operate on a deep assumption. It is the belief that the best (and perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. We instinctively believe that if we add enough value, people will eventually say \""yes.\"" This reflex leads us down a path of adding features and benefits to our ideas or increasing the sizzle of our messaging - all in the hope of getting others on board. We call this instinct the \""Fuel-based mindset.\"" The
The Human Element \u2013 Overcoming the Resistance That Awaits New Ideas
Overcoming the Resistance That Awaits New Ideas
Free UK delivery on this item.
This brand new item is available wi;
Product Specifications
General | |
|---|---|
format | hardcover |
Language | english |
type | not available |
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