Optimizing Digital Strategy – How to Make Informed, Tactical Decisions that Del…
Optimizing Digital StrategyHow to Make Informed, Tactical Decisions that Deliver Growth
Author(s): Christopher Bones, James Hammersley, Nick Shaw
Format: Paperback
Publisher: Kogan Page Ltd, United Kingdom
Imprint: Kogan Page Ltd
ISBN-13: 9780749483722, 978-0749483722
Synopsis
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.
Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizi.
Price now:
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£40.25
Optimizing Digital Strategy – How to Make Informed, Tactical Decisions that Del…
Optimizing Digital StrategyHow to Make Informed, Tactical Decisions that Deliver Growth
Author(s): Christopher Bones, James Hammersley, Nick Shaw
Format: Paperback
Publisher: Kogan Page Ltd, United Kingdom
Imprint: Kogan Page Ltd
ISBN-13: 9780749483722, 978-0749483722
Synopsis
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.
Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizi.
Price now:
From
£2.62
To
£40.25
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Product Description
Optimizing Digital StrategyHow to Make Informed, Tactical Decisions that Deliver Growth
Author(s): Christopher Bones, James Hammersley, Nick Shaw
Format: Paperback
Publisher: Kogan Page Ltd, United Kingdom
Imprint: Kogan Page Ltd
ISBN-13: 9780749483722, 978-0749483722
Synopsis
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.
Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizi.
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
type | textbook |
artist | not specified |
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