Next generation picture and sound with Cognitive IntelligenceTake vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. Our widest palette of colours, natural and brightThe new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels. Enjoy real life depth with pure blacks and brighter coloursPairing our XR OLED Contrast Pro and OLED(QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR™, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. Screen is the speaker, pictures and sound in harmonyAcoustic Surface Audio＋™ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what's on screen with pictures and sound in total harmony for a truly immersive experience.2 Discover new ways to enjoy TV with BRAVIA CAMYou're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.34 Hands-free help from GoogleWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.5678 Dual Style - made to fit your lifestyleThis TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.9The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety. Renew, recycle and reduce, designed for the environmentOur BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS™ with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.1314 Our widest spectrum of colours, beautiful for the human eyeThis new OLED(QD-OLED) TV with millions of individual, self-illuminating pixels delivers more colours than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR™, the saturation, hue and brightness of every colour is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life. Brightest colours and pure blacks for real-life depthXR OLED Contrast Pro powers our OLED(QD-OLED) panel so you can enjoy true contrast with the brightest colours. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilises our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs. Recreating lost texture, all your content upscaled to 4KWith XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.15 Intelligent motion processing for smooth, fast-moving actionPowered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences. Beautiful colours from every possible angleWatching TV from the sides has never been so satisfying. Our next generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles. Less glare and reflection, immersive viewingGlare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our OLED(QD-OLED) panel reduces this effect for incredible brightness, colour and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction. Screen is the speaker, powerful sound matches picturesSound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home. More powerful, more realistic soundtracksThe two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen. All your entertainment upscaled to 3D surround soundWith BRAVIA XR™, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®. Best with Sony audioPaired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality. Voice Zoom™ 2 enhances voices for clearer dialogueHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity. Every picture, optimised to your position in the roomDetecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you'll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.18 The ideal sound experience from anywhereBRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.18 Hear voices clearly, no matter where you areBy detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.18 Discover new ways to enjoy TV with BRAVIA CAMExplore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more. Enjoy video chat with friends and family on the big screenCatch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.1920 Easy to connect, easy to closeAttaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time. What you want to watch, all in one placeEasily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.568 Easily control your smart homeUse your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google. Supersize your smartphone favouritesQuickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen. Simple and premium remote, easy to use even in darknessWe've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.23 Easily find your lost remote with your voiceNever lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it. Easy to wipe, always stays cleanDesigned with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe25 and keep clean. All buttons are specially coated with antibacterial material. Control all your devices with one smart remoteAll your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds. Dual Style - made to fit your lifestyleThis TV has bee