'˜'Side Effect's sweet sensuality is magnetic. Its boozy gourmand scent is a weapon of seduction for all genders to enjoy.'˜' - Chelsey, Escentual Beauty Team.. Why you'll love Initio Side Effect:. Studies show the star note of hedione is responsible for a heightened libido. It smells like a cinnamon vanilla daiquiri with extra sugar. It's the daring persona from the Carnal collection. It lasts longer than a traditional Eau de Parfum. The luxurious purple bottle is covetable. What Does Side Effect Smell Like?. Side Effect smells warm and cosy. The combination of liquor and cinnamon simmer with natural woods and creamy white florals to create a perfume destined to result in intrigue and compliments. Soft vanilla is a key note in this fragrance, even though it's in the base you get hit with a sugar rush right from the first spritz.. Top notes are tobacco, cinnamon bark, rum.. Heart notes are saffron, sandalwood, hedione.. Base note is vanilla.. Why it's Escentual:. The Carnal Blends are all about pleasure, and Side Effect focuses on instinct and desires. Bochum University in Germany recently proved that certain fragrances, containing key compounds like hedione can tap into regions of the brain linked to libido. Initio have made sure this perfume contains at least 50% of hedione for long-lasting pleasure!. The Best Way To Use It:. Always apply the fragrance to your pulse points, and Initio always advise not to rub it in; always pat it in to let the molecules settle.. The Sustainable Side:. You can recycle the cardboard outer case; however, the box and bottle will need to be checked with your local recycling authority.