Get instant volume and lift with Benefit's They're Real Lengthening Mascara. Very recommends... for instant volume lashes. Why We Love It! They're real! lengthens, curls, volumizes, lifts and separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had! Comes in full size & mini 94% saw dramatic length & volume* 94% saw visible lift* 100% saw longwearing results* *Results observed in a consumer panel survey How to use: Hold the wand horizontally and wiggle from side to side & base to tip for volume, length and lift. Hold the wand vertically and stroke upward to curl and separate. Product Type: Mascara Waterproof: No Colour: Black Skin Type: Normal/Sensitive Beauty Effect: Volume & Length Formulation: Gel Brand: Benefit Volume: 4g In 1976, sisters Jean and Jane Ford flipped a coin...heads, they open a casserole cafe, tails a makeup shop. Thankfully, it was tails (no offense casseroles)! At Benefit we believe that laughter is the best cosmetic. We're not only in the makeup business...we're in the feelgood business. Why? Because when we are laughing and having fun, that's when we are at our most beautiful.