"Calm your scalp with the ultra-gentle Aveda Shampure Nurturing Shampoo, perfect for sensitive scalps needing lightweight nourishment that feels soothing and luxurious." - Hannah, Escentual Beauty Team.. Why You'll Love The Aveda Shampure Nurturing Shampoo:. Lightweight, soothing shampoo calms stressed scalps.. 95% natural formula leaves hair feeling soft and nourished.. Moisturising formula gently cleanses and leaves a natural shine.. Vegan and cruelty-free.. What You Need To Know:. The Shampure Nurturing Shampoo has an instantly calming effect, soothing stressed scalps whilst effectively cleansing. The shampoo has a lightweight cooling texture, leaving a light layer of nourishment thanks to the hydrating abyssinian oil that is part of the vegan 95% natural formula. Any hair type or texture looking for a gentle cleanse will enjoy the Shampure Shampoo; it refreshes your hair, leaving a subtle calming floral aroma as you wash.. Why It's Escentual:. The Shampure Shampoo not only leaves your scalp feeling soothed but adds a beautiful hydrated shine that isn't greasy or heavy. If you want your scalp to feel instantly less irritated without compromising on the healthy look of your hair, Shampure is a luxurious way to give your hair some needed TLC.. Nothing feels better than a calm, clean scalp except hair that smells incredible and feels healthy. The Shampure Shampoo has a clean and fresh botanical scent, made up of 25 plant essences for a beautiful floral trail. The aroma is the perfect way to ease into your day.. The Best Way To Use It:. Massage into wet hair and rinse out thoroughly. Follow up with a conditioner.. The Sustainable Side:. Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda's initiative to give back to the planet. The Shampure bottle can be recycled at home.. Values:. Vegan.. Cruelty-free.