"Transform your hair to be thick and perfectly styled with the Aveda Men Pure-Formance Thickening Paste, designed to add texture and strong hold without losing the natural look and feel of your hair." - Hannah, Escentual Beauty Team.   Why You'll Love The Aveda Men Pure-Formance Thickening Paste: Styling hair paste adds thickness and body as you style. 91% natural formula gives a defined hair look. Keeps hair in a pliable hold with a natural matte finish. Vegan and cruelty-free.   What You Need To Know: The Pure-Formance Thickening Paste is a multi-purpose styling tool working to create a thick textured look that has a flexible hold. Vegan botanical alma thickens each hair strand from root to tip without leaving a heavy or crispy feeling. The paste has a creamy, soft texture that becomes invisible with a natural matte finish, holding your style in place whilst keeping some natural movement in the hair.   Why It's Escentual: The Thickening Paste has a soft texture that melts over your hair to feel lightweight whilst adding a natural hold. If you want a defined style that isn't overly shiny, the paste is an effortless addition to your hair styling routine. Whilst any hair type can enjoy the silky smooth formula, those struggling with thickness will love the immediately thicker look the paste gives without compromising on a groomed style. As you use the paste, the scent of lavender, spearmint and vetiver uplifts your senses. It's a fresh, cool scent with a little spice, perfect for energising you as you get ready to go out.   The Best Way To Use It: Work a small amount between your palms and smooth through your damp or dry hair.   The Sustainable Side: Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda's initiative to give back to the planet. The paste's carton is made from 90% recycled fibres.   Values: Vegan. Cruelty-free.