"If you love using a pomade to style your hair, you need to try out the non-greasy and easy to use Aveda Men Pure-Formance Pomade; try it - it will elevate your short hair styling routine." - Hannah, Escentual Beauty Team.   Why You'll Love The Aveda Aveda Men Pure-Formance Pomade: Pomade that helps style short to medium length hair. Designed to hold styled hair in place all day. Water-based formula that is never greasy or crispy. Hydrating ingredients add a healthy hair shine. Vegan and cruelty-free.   What You Need To Know: Add texture or smooth your hair into a sleek style with the Aveda Men Pure-Formance Pomade. The formula is water-based, designed to glide effortlessly into your hair to give a healthy sheen that is never greasy. The pomade means your short hair can change into any style, holding it in place all day.   Why It's Escentual: The Pure-Formance Pomade is quick and easy to use, whether you're looking for a perfectly styled sleek 'do' or to add a quick textured finish. The sticky texture smooths over your hair, drying to have a healthy shiny finish that isn't crispy - the initial sticky feel hydrates your hair and leaves locks smooth-to-touch. The pomade not only helps your hair to look good, all day, but it is enriched with certified essential oils, which creates a rich and spicey aroma that is also natural. The pomade dries to be clear and invisible imparting a warm yet clean citrus and lavender scent that lingers in the air as you style.   The Best Way To Use It: Use a small amount, warming it between your fingers. Apply to towel dried or dry hair, working your hair into your desired shape and style using the pomade.   The Sustainable Side: Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda's initiative to give back to the planet. The Aveda Pomade carton is made from recycled fibres and can also be recycled.   Values: Vegan. Cruelty-free.