"If you want to style your hair but want it to look and feel natural, the Aveda Men Pure-Formance Liquid Pomade delivers a beautiful shine whilst taming voluminous hair." - Hannah, Escentual Beauty Team.   Why You'll Love The Aveda Men Pure-Formance Liquid Pomade: Lightweight, liquid gel styles hair to have a natural, flexible finish. Nourishing formula leaves a healthy shine and added moisture. Ideal for taming excess volume to have moderate hold. Vegan and cruelty-free.   What You Need To Know: The Pure-Formance Liquid Pomade adds another layer of hydration as you style, sealing in moisture for a healthy, shiny finish. The liquid gel texture leaves a flexible hold - your hair still has natural movement in a more controlled style. The lightweight texture has a soothing quality thanks to the anti-irritant liquorice.   Why It's Escentual: If you're looking to style your hair without losing its natural look and feel, you'll love the Liquid Pomade. The gel-like texture smooths through your hair effortlessly, adding a healthy shine that shows just how hydrating the gel is for your locks. The pomade can be used to smooth volume, and whilst any hair type can enjoy the formula, we think it's particularly great for smoothing thicker or textured hair in need of moisture. As you use the pomade, the scent of lavender, spearmint and vetiver uplifts your senses. It's a fresh, cool scent with a little spice, perfect for energising you as you get ready to go out.   The Best Way To Use It: Shake the bottle before every use. Work between your palms and smooth through your damp or dry hair.   The Sustainable Side: Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda's initiative to give back to the planet. The pomade bottle is made from 100% recycled materials.   Values: Vegan. Cruelty-free.