"Soothe your stressed, itchy scalp with the gently cleansing Aveda Men Pure-Formance Shampoo; it will leave your hair feeling clean and refreshed with no excess oil or dryness." - Hannah, Escentual Beauty Team.. Why You'll Love The Aveda Men Pure-Formance Shampoo:. Gentle shampoo calms itchy, oily or dry men's scalps.. Leaves hair feeling ultra-clean and healthy.. Moisturising formula adds a healthy natural shine.. Infused with a natural aromatic minty scent.. Vegan and cruelty-free.. What You Need To Know:. The Pure-Formance Shampoo is designed to offer a calming cleansing experience, soothing any scalp irritation whilst leaving you with clean, shiny hair. Essential oils soothe itchy sensations, deeply cleansing your scalp to be refreshed whilst feeling hydrated. The reviving formula leaves hair clean, ready for a moisturising conditioner.. Why It's Escentual:. If you struggle with an itchy, slightly dry or even oily scalp then you need a formula designed to soothe irritation and luckily, the Pure-Formance Shampoo feels immediately calming. The shampoo doesn't strip your scalp, instead it makes your hair feel soft and healthy without being greasy.. Nothing feels better than a calm, clean scalp except hair that also smells incredible. The Pure-Formance Shampoo is enriched with the entirely natural citrus scent, with spicy peppermint and vetiver undertones for a cool masculine feel. Like all of Aveda haircare, the scent is natural, consisting of certified organic spearmint, vetiver, lavender and other pure flower and plant essences.. The Best Way To Use It:. Massage into your wet hair and rinse out thoroughly.. The Sustainable Side:. Every Aveda product is Leaping Bunny certified and has a negative carbon footprint thanks to the solar and wind-powered manufacturing, sustainable sourcing of ingredients and Aveda's initiative to give back to the planet.. Values:. Vegan.. Cruelty-free.