"Add volume, smooth frizz and create a luscious thick hair finish with the Aveda Invati Ultra Advanced Thickening Foam - my fine hair has never been so full of body!" - Hannah, Escentual Beauty Team.. Why You'll Love The Aveda Invati Ultra Advanced Foam:. Lightweight styling foam that adds thickness to fine or thinning hair.. Features a vegan formula that adds volume from the root down.. Smooths frizz and leaves your hair looking shiny and styled.. Preps hair for styling using a built-in natural heat protectant.. 95% of testers found the foam provides a soft touchable hold.. What You Need To Know:. The Aveda Invati Ultra Advanced styling foam reinforces fragile or thinning hair using nourishing rice protein and amla to strengthen each strand from the inside out. The foam adds fullness throughout your hair, while boosting volume directly at the root.. But that's not all; its botanical ingredients also help create a natural healthy sheen, smoothing frizz for a sleek style. The foam even boasts heat-protecting abilities, prepping your hair for drying and styling without compromising on hair thickness or health.. Why It's Escentual:. Aveda's Thickening Foam is going to be your new styling essential if you're experiencing hair loss or have fine hair. Its vegan ingredients care for your tresses, strengthening strands whilst delivering an immediately full, volumised look. Those of us lucky enough to have tried the foam have been impressed; it makes it look like you're wearing a layer of extensions, while still maintaining a totally weightless feel!. The Invati Ultra Advanced Thickening Foam is a liquid when in the bottle, but it transforms into a fluffy lightweight foam as you pump it into your hands. The foam won't make your hair feel heavy, crispy or greasy - and it leaves behind a beautiful lavender scent (and instant volume, of course.). The Best Way To Use It:. Press three to five pumps of the foam into the palms of your hands and rub your hands together to emulsify the foam. Use your hands to apply throughout your hair, working from the roots to the tip. Blow dry and style after use.. The Sustainable Side:. Aveda has sustainability as a core value, using solar and wind-powered manufacturing to create every product.. Values:. Vegan.. Silicone-free, cruelty-free.