Aveda Invati Advanced Exfoliating Light Shampoo helps purify the scalp to promote fuller-looking hair, and it uses gentle exfoliation along with 95% naturally derived botanicals so you get noticeable improvement. This exfoliating shampoo is a lightweight aveda hair product that leaves hair clean and airy, which is ideal for fine to medium hair and for daily wear. When used with the full Invati regimen, clinical studies show up to 77% reduction in hair loss from breakage. Available Sizes & Variants: 200ml shampoo - Handy everyday bottle that lasts several weeks for regular users and suits bathroom shelves well. Benefits & Features: A cleaner scalp really improves the hair growth environment by removing oil, product buildup and dead skin cells through gentle exfoliation. Fuller-looking hair boosts confidence, and it lifts roots while adding visible body without leaving residue behind. Lightweight formula. Natural botanicals like ginseng and organic turmeric support scalp resilience, contributing to stronger looking hair over time because they help build it up a bit. Gentle coconut derived cleansers deliver effective yet mild cleansing, and they remain biodegradable and scalp friendly so it's good for regular use. Clinically backed results, to be fair, provide reassurance with studies showing up to 77% reduction in hair loss from breakage when used as part of the full Invati regimen. Spa like Pure-Fume aroma combines ylang ylang, rose and marjoram essences to make everyday hair care feel indulgent and calming. Unique to this formula is the combination of high performance botanicals and a light texture designed for finer hair types, with 95% naturally derived ingredients and sustainably sourced coconut surfactants (so it cleans without harsh stripping). Ayurvedic actives such as ginseng and organic turmeric are included for scalp invigoration, and the signature Pure-Fume aroma uses certified organic plant essences for a pleasant, spa like finish. Formulated with sustainability and performance in mind, this aveda hair product uses biodegradable cleansers and a high proportion of naturally derived ingredients. Suitable for daily use on fine to medium hair and backed by clinical data when combined with the Invati regimen, it's an easy, low-risk step to fresher scalp and visibly fuller hair - honestly, it really does feel like a small reset for your hair routine, quickly and easily without leaving things greasy or heavy.